Romania-based Secom, specialized in the import, promotion and sale of natural products for health and beauty, ended 2017 with a turnover of almost EUR 20 million, up 22 percent over the previous year, a press release informs.
Following this evolution, Secom climbed three positions on the food supplements market, the company currently ranking third among the industry’s top players, with a market share of 6.4 percent.
Secom’s development comes as a result of the growing preference of Romanian consumers for natural remedies, as well as the EUR 2.25 million investment made by the company last year. In 2017, Secom continued to expand its retail network by opening three new units in Pitesti, Cluj Napoca and Mega Mall in Bucharest, the first location of the company located in a mall. Last year, Secom also invested in the development of IT infrastructure, as well as in communication and promotion activities.
“2017 was a year of performance for Secom. We have continued the company’s development in a sustainable way by expanding our team by 40 percent, expanding our portfolio of innovative products in the food supplements category and the natural cosmetics segment and opening three new stores,” Lucia Costea, Managing Partner Secom said.
For 2018, the company plans to increase its investment by over 45 percent to around EUR 3.3 million. Secom plans to launch four new own stores, continue promotions in the media and partner pharmacies, and expand the portfolio with innovative products in the food supplements category, beauty, as well as in certain health & wellness areas.
Currently, Secom portfolio includes 300 food supplements and 100 natural cosmetics.