2Performant Appoints 30yo Woman as COO

2Performant, technology company operating in innovative e-commerce and affiliate marketing solutions, announces the promotion of Cristina Angelescu (30 years old) to the role of Chief Operating Officer (COO).

Cristina Angelescu brings to her new role a significant knowledge base, with both formal and informal studies in economics and entrepreneurship. A passionate self-taught individual in the field of data analytics, she is about to complete the Executive MBA program at the Bucharest International School of Management (BISM), in partnership with Maastricht University

Her main mission for the next period is to support the company’s international expansion through the global e-commerce championship BusinessLeague.com, based on gamification.

Cristina is a dynamic force who has had a positive influence on our entire team. Her rise from a junior position in the Business Intelligence team at the end of 2020 to Chief of Analytics in 2023, and now COO, is a clear example of progress based on merit and dedication. Cristina has demonstrated the ability to use technology and data analysis to make a significant impact, while simultaneously building communities based on sound business principles. I am pleased that 2Performant can support young professionals of her caliber,” said Dorin Boerescu, CEO of the company.

“As COO, I will focus on growing the BusinessLeague.com ecosystem and developing a hybrid approach that combines data analysis with operational objectives to support regional market expansion starting in 2024. My experience to date and my journey over the last 4 years at 2Performant confirm that teams working based on autonomy and performance focus are the ones that build the next level in business,” Cristina Angelescu said about her future plans. “I am motivated by the exceptional people I work with, the opportunity to contribute to the success of the BusinessLeague.com product and community, and building a 100% remote organization whose culture performs over time, encouraging both competition and collaboration and doing things others have not tried,” added the new COO.

Cristina joins the management team from her new role, which includes Ana Opriță, Chief Technology Office, Adriana Ionaș, Chief Financial Officer, and Alain Gavriluțiu, Creative Director.

2PerformantChief Operating OfficerCOOCristina Angelescuwoman
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