The luxury tourism industry is entering a new paradigm, moving beyond the traditional concept of premium comfort towards creating truly meaningful, unique moments. aLIVE Experiences introduces a new luxury tourism model in Romania, focused on authentic and transformative experiences, that are inaccessible through conventional tourism and customized down to the smallest detail.
aLIVE Experiences, a company founded in Monaco in 2020, puts an emphasis on creating memorable moments anywhere in the world, regardless of location. The company develops detailed ultra-personalized experiences, tailored to each client, ensuring access to remote places or renowned specialists who can provide authentic contexts for each journey.
Romanian luxury tourists seek access to inaccessible worlds, ultra-personalized experiences, and transformative events. Thus, itineraries crafted by aLIVE Experiences can include astronomical explorations alongside experts, underwater expeditions guided by marine biologists, or private event productions organized in spectacular locations. Relationships cultivated over the years provide exclusive access to historic residences, indigenous communities, and leaders in various fields, turning each experience into a rare opportunity for authentic exploration and connection.
“The luxury tourism industry is evolving rapidly, and the Romanian market reflects this transformation. We see more tourists who, having explored top resorts and exceptional gastronomic experiences, want more – experiences that deeply connect them to the places and cultures they discover, in a personally meaningful way. For this new breed of client, luxury is not limited to impeccable services and exceptional accommodations; these are already a given. Authentic luxury encompasses exclusive access, education, cultural heritage, authenticity, and timelessness. It’s about experiences that change your perspective, moments that leave a profound impression”, explains Ioana Rucăreanu, founder of aLIVE Experiences, noting that “aLIVE Experiences addresses this need by providing access to ultra-personalized journeys and immersive experiences, both in Romania and around the world. We see this evolution as an opportunity to redefine experience-based luxury tourism, emphasizing authenticity, connection, and limitless exploration”.
Global Luxury Tourism Industry: Accelerated Growth and Trends
According to “The State of Tourism and Hospitality 2024” report by McKinsey & Company, the luxury tourism segment is growing faster than any other sector in the tourism industry.
It is estimated to reach a value of $2.3 trillion by 2030. Currently, 72% of luxury tourists want to discover new locations, and 80% are under 60 years of age, with significant growth in the younger segment.
Luxury travel clients emphasize the quality of time spent and activities that combine adventure, culture, and exclusivity. aLIVE Experiences supports this trend, offering Romanian clients access to one-of-a-kind experiences, designed to transform each journey into unforgettable memories.
Romania – Growing Potential for Luxury Tourism
The Romanians’ appetite for premium experiences is continuously expanding. aLIVE Experiences’ analyses show that Romanian travelers are increasingly interested in exclusive services, whether it is five-star resorts, tailor-made trips or unique experiences that combine culture, nature and personalized luxury. Moreover, Romania has considerable potential to attract international tourists in the ultra-luxury segment due to its impressive cultural and natural heritage, which can be integrated into unique, exclusive experiences.
What differentiates aLIVE Experiences from traditional luxury travel providers is their unique vision of travel, where each experience is designed as an immersive production, personalized down to the smallest detail. Beyond a global network of partnerships, aLIVE forges authentic connections and personally cultivated relationships across diverse industries – from haute couture and cinema to conservation, motorsport, and scientific exploration.
“aLIVE Experiences is not a luxury travel agency but a creator of ultra-personalized experiences that transcend traditional travel. We travel extensively, personally discovering each location, building strong bonds with our partners, and crafting experiences across industries. Present in every detail, from concept, creation, delivery and post-journey, we ensure each experience is one-of-a-kind and orchestrated with absolute precision. With offices in Monaco and Bucharest, we operate globally, with an extensive network of partners that open doors to inaccessible worlds, creatively directing transformative events, and journeys conceived as true cinematic productions, each from a personalized angle”, adds Ioana Rucăreanu.
The itineraries created by aLIVE Experiences offer access to otherwise inaccessible worlds, designed around each client’s passions and aspirations. Experiences created by aLIVE Experiences include:
- Behind-the-scenes experiences – exclusive access to haute couture ateliers, innovation labs, hypercar factories, film studios, or ongoing movie productions;
- Thematic events in spectacular locations – medieval castles transformed for one night only, private residences, secluded islands, or museums closed exclusively for private events;
- Meetings with indigenous communities – cultural immersions in sacred rituals in Bhutan, exploring tribes in the Amazon or Mongolia alongside indigenous cultures;
- Private concerts in exceptional locations – private recitals by world-renowned artists in historical palaces or intimate performances in the wilderness at sunset;
- Expeditions with renowned explorers – experiences led by pioneers who set world records, exploring Arctic or Antarctic glaciers, the Amazon jungles, or African deserts;
- Cinematic adventures inspired by iconic movies – a James Bond-style journey, combining helicopter flights, spectacular supercar routes, private superyacht cruises, culminating in a black-tie gala in a spectacular setting; or a Godfather immersion into Sicily;
- Exclusive access to conservation projects – wildlife monitoring in the wilderness with experts, participation in initiatives protecting fragile ecosystems, and active involvement in rewilding projects;
- Educational journeys for families – interactive experiences for children offering behind-the-scenes access to scientific, cultural, and conservation initiatives alongside world-class experts.