Autotechnica Fleet Services, the company that owns Hertz International franchise on the domestic market, becomes now the official owner of three more brand franchises from the car rental market: Thrifty, Dollar and Firefly Rent a Car.
“The takeover of these new brands gives us the possibility to increase the company’s market share on the Romanian car rental industry. This acquisition will make us more competitive and will give us the opportunity to meet all of our customers’ requirements, through a wide range of products and services”, said Georgios Asimakis, Autotechnica Fleet Services’ Country Manager stated according to a press release.
Through these three brands will help Autotechnica Fleet Services to reach various business areas and will introduce the ‘economy cost´concept on the Romanian car rental market. Thus, Hertz Romania considerably increases its nationally presence, managing to cover all price ranges: economy, medium and premium.
“By the end of May, we saw an important increase compared to last year’s similar period. This rise is also due to the addition of the new brands in Hertz Romania’s portfolio. By the end of 2015, we expect an overall increase of more than 20%, compared to 2014”, Asimakis noted.
In Romania, Thrifty & Dollar will be present in seven locations, through Hertz’s branches, while Firefly will operate mainly online, following to provide services in areas near major airports in Romania (Otopeni, Cluj, Timi?oara, Sibiu, Constanta).
Autotechnica Fleet Services SRL is a subsidiary of Autohellas SA, the biggest Hertz Rent-a-Car franchise in Europe, which successfully operates in Romania, Greece, Cyprus, Bulgaria, Serbia and Montenegro.