Survey: Romanian organic fruit and veggies, ignored by retailers

None of the major retailers in Romania commercializes autochthonous organic fruits and vegetables, and there is just one brand of organic milk on the shelves of supermarkets and hypermarkets, so the support of these products stays at declarative level, according to WWF quoted by Mediafax.

World Wide Fund for Nature (WWF) published the third edition of the Retailer Scorecard study, which examines the environmental performance of the top 11 FMCG retailers in Romania, respectively Auchan, Billa, Carrefour, Cora, Kaufland, Lidl, Mega Image, Metro, Profi Penny Market and Selgros.

The study reveals a certain improvement of the  fruits and vegetables without organic certification originating from Romania selling-off (55 per cent), yet none of the 11 companies are not selling Romanian fruit and vegetables coming from organic agriculture.

Also, out of the sold fresh milk, 56.5 per cent comes from Romania, compared to 54.43 per cent in 2013. However, only 7.8 per cent are produced with organic certification and only one brand stays present in the category of Romanian organically certified milk in the shops included in the study.

Eggs come in 99.5 per cent from Romania, out of which 9.8 per cent having organic certification.

In terms of wood and paper products FSC (Forest Stewardship Council) certificate, the scores of all retailers were maintained or improved (especially the two retailers that use recycled paper for promotional materials). A slight improvement was observed also with scores registered for MSC (Marine Stewardship Council) certification, while the results for the ecological detergent category remained unchanged from the previous year, only three of the retailers having such products on the shelves, and their score is however low, registering a maximum of 6 points: Carrefour (1), Cora (1.5) and Auchan (1).

The WWF study concluded that retailers have an increasingly dominant position on the market, set consumption trends and create habits among consumers. The sector is decisively influencing domestic producers as well, with shelves’ accessibility representing a vital element in their effort to stay competitive.

Founded in 1961, WWF is one of the most important international organizations running nature’s preservation projects in over 100 countries. WWF’s mission at global level is to stop environmental degradation and to build a future in which people live in harmony with nature.


AuchanbillaCarrefourCoraKauflandlidlMega ImageMetroorganic fruit and vegetablesorganic milkwwf
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