2023 brought significant changes in the behaviour of Romanian consumers regarding the purchase of products from abroad. In contrast to the previous period, when the shopping options of Romanians focused mainly on online stores or markets in Europe, Romanians are now placing significant orders, in the tens of thousands per day, on marketplaces from Asia, especially from China, influenced by more attractive prices, a wide range of products, availability of stock, and speed of deliveries.
“In the near future, we will witness the entry of more platforms from Asia into the Romanian market. However, it is expected that Romanians will continue to make purchases from this new emerging market. At the same time, we expect orders to continue towards already established European online stores in the eCommerce landscape. This diversity of options offers Romanian consumers the possibility to choose according to preferences, prices, and quality of services, thus contributing to a fair and competitive market”, says Alexandr Jeleascov, Managing Director at Packeta Romania.
The company recorded a doubling in the volume of parcels processed from the cross-border segment last year, compared to the previous year, amid a significant increase in demand for international deliveries.
The increase in demand occurred in the context of continuous expansion of Romanian online stores towards foreign markets and the entry, in recent years, into the local market, of international brands and marketplaces.
“In 2023, 70% of the online stores that accessed Packeta Romania’s services chose to expand their deliveries internationally, primarily targeting countries near Romania, the Balkan region, and other European countries with significant Romanian communities. The integration of Packeta Romania’s services with local and international platforms and marketplaces has significantly contributed to accelerating the process of expanding international deliveries for Romanian online stores”, says the Managing Director.