Dacia marks sales of 3 million units since 2004

In the space of barely 10 years, Dacia has won over more than three million customers across Europe and around the Mediterranean rim markets, despite the unfavourable headwinds encountered in these countries.
Recently, Dacia’s stand at the 2014 Paris Motor Show provided the backdrop for a ceremony that saw Andres Palomo Paz receive the keys to a brand new Dacia Sandero Stepway – the three-millionth Dacia to be sold since 2004 – from Nicolas Wertans, Renault Group SVP Global Sales.
“Dacia has now sold three million vehicles since the brand’s renewal merely 10 years ago, and that’s something of a unique achievement in today’s automobile industry!” said Nicolas Wertans, according to a press release. “The Dacia brand has built a strong bond with its customers based on a sense of confidence and proximity. This success is also due to a clear, straightforward pledge that fits perfectly with the expectations of motorists looking for a safe, reliable vehicle with a modern equipment and performance package at an affordable price.”
Once again, 2014 is turning out to be another excellent year for Dacia which saw its first-half sales expand by 24.4 percent.
The brand can claim to have the European market’s youngest vehicle line-up and sales are up in all the region’s countries. Dacia is also the brand that registered the highest increase in Europe (36.2 percent) in the first six months of 2014.
At the same time, Dacia’s international expansion continues and its vehicles will be available in Israel before the end of the year after successful launches in no fewer than six markets in the course of 2013 (United Kingdom, Ireland, Denmark, Norway, Cyprus and Malta).

ACAROM: Romania’s auto market up 26 pc last year

According to ACAROM, the association of automotive manufacturers of Romania, Romania’s auto industry recorded a turnover of EUR 16,88 billion in 2013, up 26 percent year on year. Dacia exported 93 percent of its production, while Ford sent all the cars it built in Craiova overseas. “The car industry continued its growth in Romania, even if we had to experience, like everybody, a delicate crisis period. In spite of this, we can observe that the production capacity doubled, from 241,000 cars in 2007 to 410,959 units in 2013. (…) In 2013, Dacia reached a 15.8 percent increase in production compared to the previous year. The auto market in Romania began its relaunch,” Constantin Stroe, president of ACAROM and vice-president of Dacia said. He also mentioned that after 8 months, 2014 is close to the previous years in terms of sales, with 53,816 units sold, up 29.39 percent compared to 2013.

ACAROMautobrandcarConstantin StroecustomersCyprusDaciaDenmarkEuropeEuropeanFordincreaseIrelandIsraelMaltamarketMediterraneanNicolas WertansNorwayParis Motor ShowRenaultsalesSandero StepwayUnited Kingdomunits
Comments (0)
Add Comment