Farmec cosmetics producer based in Cluj-Napoca ended the first half of the year with a turnover of RON 82.6 million, an increase of 10 percent higher than the same period of 2014, a press release informs.
“Expanding our product portfolio, increasing online sales and the way we responded to new business opportunities, helped us to reconfirm our leading position in certain segments of Romanian cosmetics market,” Mircea Turdean, General Manager of Farmec stated.
“According to Nielsen studies, Farmec is number one in the category of ’face care products’ – with a market share of 27 percent (both in volume and in value), the Gerovital brand ranking first in this category, in terms of sales value. In the ’treatments for hair’ category, Farmec is again leading through the Gerovital Plant Treatment brand, with a percentage of 30.8 percent in terms of value. At the same time, Farmec ranks first both in the descalers’ segment through its Triumph range, covering the domestic market at a rate of 41.1 percent in terms of volume and 37.7 percent in terms of value, and the kitchen care products segment through its Nufar range, leading with a market share of 39.7 percent in terms of volume and 37.2 percent in terms of value,” Turdean added.
Also, during H1, the company’s external partners opened two Farmec brand stores, one in Greece, in Alexandroupoli and the other in France in Menton, Cote d’Azur. Besides the two centres, there are four brand partner stores abroad – in Sharjah (UAE), Budapest (Hungary), Thessaloniki and Katerini (Greece). In Romania, Farmec has six stores in Cluj-Napoca, Arad, Timisoara and Targu Mures.
For the second half of the year, the company aims to maintain the same growth trend in sales as in the first half, enriching product portfolio, identify new sustainable partnerships and further strategic investments in research and innovation.