The subsidiary in Romania of Greek based mother company SoftOne Technologies, one of the top providers of business solutions (ERP, CRM and BI) in South Eastern Europe reported last year promising results. In 2014, SoftOne Romania doubled the number of its clients and partners and invested EUR 1.5 million in product management, developing the partners network, training, marketing and sales. SoftOne Romania registered a EUR 1.5 million turnover together with its partners in the company’s first operational year on the local market.
“SoftOne Romania has a strategic importance in SEE for SoftOne Technologies. We consider our local branch to be the primary hub through which will succeed in penetrating the Serbian market, supporting the activity in Sales and Marketing in Bulgaria and extending our presence in Hungary,” Haris Zachariades, CEO SoftOne Romania stated in a press meeting on Wednesday.
In his opinion, Romania is a mature market where you can find the so-called ’IP systems’ as it doesn’t exist anywhere in the region. Zachariades also appreciated the fact that Romania has highly competent technical consultants. „Here are the reasons for which we aim to expand our business,” SoftOne Romania official said.
Also, SoftOne announced that aims to double its partners network in 2015, in order to be present in all Romanian counties. Furthermore, SoftOne Romania representatives are targeting to increase their client portfolio by the end of 2015, from 130 to over 250 and to double its partners network by the end of 2015 to 40, one in each county.
„Our goal is to be one of the greater service providers. Now the trend is to bring more value at higher costs, but we want to use innovation to bring value to the customers,” Zachariades said.
At group level, SoftOne Technologies, a Microsoft certified partner and one of the top vendors of ERP, CRM and Business Intelligence (BI), registered a turnover of EUR 7 million in 2014, a 15 percent increase compared to the previous year. The company currently has over 13,500 customers in its portfolio, activating in various markets in South-Eastern Europe, Russia and the Middle East, as well as in many industries such as retail, distribution, constructions, transportation, production and services.
Soft1 ERP is the only business software solution in Romania, which works identically on both clients’ servers and in Cloud, which can be 100% personalized in accordance with the customer’s needs.