Farmec, the most known local cosmetics producer, opened on Tuesday its first Gerovital store in Romania and also the company’s first store in Bucharest.
Located in ParkLake mall, the new Gerovital store covers 52 square meters, following an investment of EUR 67,000.
“We received many requests to open a store in the capital. Thus, we brought the excellence in cosmetics closer to all Romanians. Bucharesters will benefit from all products of our brand and the entire Aslavital range, first local cosmetics brand, 100 percent based on Romanian clay,” Mircea Turdean, General Manager of Farmec stated.
On this occasion, the customers will get 20 percent off for any purchase in Gerovital Bucharest store during September 20-25.
The opening of the Gerovital unit in ParkLake shopping center is part of the Farmec strategy of improvement and modernization of the store network in the country. The network currently counts eight distribution points in Cluj, Bucharest, Arges, Sibiu, Brasov, Neamt and three branches in Baia Mare, Craiova, Focsani. Currrently, Farmec has 6 own shops in Cluj Napoca (three), Arad, Sibiu and Targu Mures.
This week, Farmec will open a new Gerovital store in Constanta, which is also the company’s first store in this city.