The turnover of Cluj-based Farmec, Romania’s largest cosmetics producer, increased by 9.12 percent in 2017 year-on-year, to over RON 214 million (EUR 45.8 million), a press release informs.
This increase comes following its portfolio’s upgrading and expansion, entering new market segments as well as due to the significant evolution of both the Farmec and Gerovital brand stores and the online platform.
Also, the company has budgeted for this year an investment program of over RON 11 million (EUR 2.4 million), a significant sum being allocated to production modernization, but also to the development of the network of brand stores, at national level , as well as internationally.
”Farmec is the first and only Romanian cosmetics manufacturer to have its own brand stores network and, after doubling the number of units in 2017 (from 11 to 21 national centers), we plan to open 10 more stores in 2018, across the country,” Mircea Turdean, General Manager Farmec said.
Sales in the online store amounted to over RON 7.1 million (EUR 1.5 million), up 23 percent year-on-year.
“With a total of more than 120,000 visitors of brand stores in 2017, the average value of the shopping receipt has doubled last year. As regards the online platform, an average of 5,000-6,500 monthly customers was recorded and the average shopping cart value was RON 150 (EUR 32),” the company’s officials say.
In March, Farmec’s brand stores network comprised eight stores located in Cluj-Napoca, Arad, Brasov, Sibiu, Targu-Mures and Timisoara and 13 Gerovital stores in Cluj-Napoca, Bucharest (three units) Constanta, Timisoara, Craiova, Ploiesti, Suceava, Iasi, Piatra Neamt, Galati and Ramnicu Valcea.