CreditAmanet becomes MAGNOR in a EUR 2.5 M rebranding process

Lending services company CreditAmanet becomes MAGNOR. The investment in the rebranding process exceeds EUR 2.5 million, which represents the costs of creating a new visual identity, investments in communication and media and the refurbishment of all stores nationwide according to the new concept.

“For 15 years we have been a trendsetter in our industry. Through the visionary spirit, we upgrade  the values underlying the company’s organizational philosophy to a higher quality level: innovation, transparency, trust and creativity. We have a high-performance team and a resilient and innovative business model and we build a relationship based on trust and transparency with customers. These are the strengths that have helped us successfully overcome periods of instability and register impressive increases year over year. We are proud of everything we have achieved together. Now it’s time to move to a higher level of development. The MAGNOR brand marks this new stage”, says Claudiu Diaconu, founder of the company and Chairman of the Board of Directors.

Cosmin Popovici, CEO of MAGNOR, believes that the rebranding process “is a complex transformation, the most courageous project in the pawn and jewelry sales industry in Romania, being an additional proof of the transparency that characterizes us. Obviously, following the name change, the logo and visual identity are reshaped to reflect a more modern approach to the market.”

As for MAGNOR investments for 2024, priority will be given to strengthening and promoting the new brand and accelerating the digitization process. “Another aspect of this year’s investment will be our strong commitment to ESG principles. We aim to strengthen and expand our initiatives towards sustainability so that our activities have a positive impact on the environment and actively contribute to social projects. This commitment reflects our long-term vision and responsibility towards the community and the environment”, says Claudiu Diaconu.

MAGNOR, the new name of the company that set new standards in the pawn industry, will keep its three business lines: sales of new gold jewelry and pre-owned goods, pawn micro-lending and foreign exchange.