Dacia launched its first sales outlet in Tel Aviv, continuing to develop in the Mediterranean Basin.
According to a press release, Carasso Motors, the Renault group’s long-time partner in Israel, will be responsible for sales and aftersales service. In 2015, Dacia is expected to open two Dacia-branded sales outlets, as well as a number of sales corners in selected Renault dealerships across the country.
“Our partnership with the Renault group has been going strong for more than 65 years. The Renault brand is growing in Israel and now has a 4.2 percent market share. The launch of Dacia will enable us to offer a new line of cars which will be complementary to the current Renault range,” Itzik Weitz, CEO of Carasso Motors said.
In the new Dacia showroom, customers can now place their orders for the new Dacia Duster, Sandero Stepway, Lodgy and Dokker. As in every other country, Dacia vehicles are sold with a three-year/100,000 km warranty. Following on from the UK, Ireland, Denmark, Norway, Cyprus and Malta in 2013, Israel will be the Dacia brand’s 44th national market.
“Dacia offers reliable, spacious cars fitted with modern equipment at very affordable prices. We will definitely find our place in the Israeli market,” noted François Mariotte, Sales & Marketing Director of Dacia. “Our simple, clear customer promise will help Dacia to build trust-based relationships in this new market.”