Joaquin Bonilla is Golin’s new Executive Creative Director, coordinating the Creative department of the agency. Joaquin has an experience of over 20 years in communication and joins Golin team after he worked for both local and international agencies, where he developed creative campaigns for clients in different fields such as FMCG, food, auto, finance & banking.
Joaquin is responsible for development and consolidation of the creative solutions offered to the agency’s clients, combining an earned-first approach with a strong core brand and customer experience. Irina Guțan (Copywriter) and Emanuel Ignat (Art Director) complete the creative team at Golin, contributing with an extensive know-how to the development of the creative campaigns for the Consumer and Corporate divisions and supplement the proficiency of The BridgeTM , the social media and digital PR department of the agency.
„We are the first PR agency in Romania that had a creative director in house, about 10 years ago. We are courageous and we like to always be a step forward, we innovate and we are looking for relevance in all the things we do, since courageously happy and progressive PR are written in our DNA. We have found the same spirit at Joaquin and we knew from the start that together we will form an excellent team. The focus of the creative team is to develop earned-first solutions for our clients, using customer experience tools (CX), without losing the essence of PR: reputation construction and consolidation, gaining the attention of the consumers, maintaining the relationships with influencers”, said Irina Roncea, Managing Director Golin.
„I am happy to be given the opportunity to join this golden team named Golin. I am delighted to focus my energy for agency clients, top players in their industries, brands and companies for which every creative in the market would really kill. J I do believe in creativity in all of its forms, especially in PR, and I am convinced that together with the new creative department, we will take forward the success story that Golin is writing every year on the Romanian market”, added Joaquin Bonilla, Executive Creative Director Golin.