British retailer Marks&Spencer on Thursday opened its latest Concept Store in Romania at the recently launched Mega Mall in Bucharest, together with the M&S food store, a division launched for the first time in Romania inside the latest two stores.
The new store lies on a two-floor 1,600 square meter area (ground and first floor) comprising a wide range of clothes and underwear collections for the entire family, as well as a food boutique rejoining 600 food products, among which there are sweets, teas, pastas and sauces and last, but not the least, some awarded wines assortments.
Attending the Thursday’s opening ceremony, UK Ambassador to Romania, Paul Brummell congratulated the initiative, while reminding Marks&Spencer is also celebrating 15 years of presence in Romania this year. The British envoy pointed out that UK investments in Romania saw a 16 pc rise in 2014, underlining “it is a good sign that the British investors are detecting Romania as a very interesting market.”
Country Manager Balkans, Sorin Stancu unveiled that in those 15 years of presence in our country, over 2 million customers have bought M&S products, adding the retail area expects a rise by 30 percent, while the staff will see a 20 percent increase. According to him, M&S lays as a family brand, comprising collections for women, men and children, while the customer’s profile points to a person aged 30 to 50, with medium to up incomes.
The latest summer collection offers over 5,000 models inspired from the main international trends. If Autograph collection is displaying designers’ brands made of sophisticated luxury fabrics, Indigo rejoins denim authentic clothes for casual looks and Per una defines as a feminine, joy collection focusing on day-to-day glamour. Blue Harbour collection for men is inspired from the British classical style and includes polo shirts inspired from the East Coast lifestyle.
The Concept Store opened at Mega Mall is the largest M&S store and the sixth one in Romania. Marks & Spencer operates other five fashion stores in our country, with three of them in Bucharest (one of them previously opened in Plaza Romania), and the other two in Iasi and Constanta.