eMAG strengthens its regional management team and appoints Mircea Tomescu to the position of Chief Marketing Officer for Romania, Hungary and Bulgaria.
In this role, Mircea Tomescu, a professional with over 25 years of experience in strategic communication and management, will coordinate brand and marketing strategy and execution together with the integrated marketing teams in the three countries. Its role is to create synergies capable of bringing to the markets of Bulgaria and Hungary the programs that eMAG has successfully developed in Romania, in the new stage of its evolution.
Having joined the eMAG team for four months, Tomescu has already left his mark on some strategic initiatives that eMAG carries out, such as the most recent edition of Black Friday in Romania, held in November of last year, when over 600,000 customers ordered 2.8 million products, 26% more than the previous edition. At the same time, he closely coordinated the launch of communication campaigns dedicated to categories and products of current use to respond to the new consumption habits of Romanians: Toys Shop, Sneakers & Shoes Shop or Nutrition & Vitamin Shop.