elefant.ro, which until last year sold only books and toys, has now reached to have 11 categories of products, including furniture and tablets. The online store continues its expansion and will add new things to sell, including laptops, Dan Vidrascu elefant.ro CEO said for hotnews.ro. “After the first years of operation, we realized that we have gained experience in selling online, but on the other hand, we have made significant investments in the company and it no longer justify keeping practically a single category, considering that we saw great potential of e-commerce in the country,” Vidrascu explained.
As new categories that go well, he said he was pleased about Home & Deco (design), but also by handbags and watches. Especially, elefant.ro will focus on this category on raw materials category for those who repair at home.
Now, elefant.ro has 180 employees and is focused more and more on offline segment to bring clients via online, a possible solution being to open a showroom.
Also, he does not exclude to bring in the online store portfolio other products like large household appliances in the coming months.
The company had a turnover of EUR 6.5 million last year and, for 2014, elefant.ro CEO estimates a doubling of turnover at EUR 16 million at least.