PepsiCo Romania announced the appointment of Alexandra Rîștariu as Organized Trade Director. Alexandra will report to Radu Berevoescu, General Manager and Senior Commercial Director East Balkans.
With career extend over 15 years in the fast-moving consumer goods (FMCG) industry, Alexandra Rîștariu has held various roles and managed projects across multiple regions. Before joining the PepsiCo team, she served as Marketing Director for Bakery products at Mondelez International.
In her new role as Organized Trade Director, Alexandra will take on the leadership and management of the Organized Trade, Discounters, and eComm channels, with the objective of supporting the team in delivering excellent experiences in stores and negotiating with local, regional, and international partners to achieve the company’s strategic objectives.
“I am thrilled to join the PepsiCo team, a top global company with a strong mission and vision. I am motivated to work with the team to achieve our strategic objectives and to provide our consumers with excellent products and experiences“, said Alexandra Rîștariu.