Paravion, one of the most important players on the domestic online travel market and owned by Spanish investment fund GED Capital, enters the Turkish market purchasing Bavul.com, previously held by Turkcell, telecom market leader in Turkey for more than 10 years, a press release informs. Paravion will carry out its activities in Turkey under the brand Bavul.com and will take over a portfolio of 300,000 clients.
„Our initial intention was to operate in Turkey under our own brand. But Bavul.com acquisition is a unique opportunity that we could not lose,”said Remus Visan, Managing Director Paravion.ro.
Paravion began to expand internationally in early 2013, with a growing presence in Bulgaria and Cyprus.
„In 2014 the regional expansion of Paravion has generated an increase of online business of over 60 percent. Following the acquisition of Bavul.com, Paravion is targeting online sales of over EUR 40 million for the entire year 2015, with a growth rate higher than that of 2014. Moreover, the Bavul.com brand could help us to enter very soon other markets neighboring Turkey and Paravion brand will be used in Central, Eastern and Western Europe,” Juan Antonio Carrasco Ferrer, CEO Paravion.
The officials of Romanian online travel operator are interested primarily in improving the platform and diversifying product line available on Bavul.com, which has so far focused only on the sale of tickets.