Sport Guru, a Romanian sports equipment retailer, opened its first Timișoara store at Iulius Mall, expanding its chain to six stores with a 750m² outlet, marking an investment of around 1 million lei. The store offers a wide range of professional sports products, with a focus on cycling, outdoor/skiing, running/triathlon, and sports technology items like watches, GPS devices, audio headphones, home trainer bicycles, and muscle maintenance equipment.
The CEO of Sport Guru, Mircea Rasovan, expressed excitement about the Timișoara expansion, a city known for its passionate sports community. They anticipate a strong response from the local sports enthusiasts and hope to capitalize on the 2023 European Capital of Culture status of Timișoara to boost the city’s sports scene.
Sport Guru’s founders organized a social event with customers and representatives from Timișoara’s sports communities before the store’s grand opening. They also showcased elite athletes supported by Sport Guru and hosted a non-competitive 5-kilometer running session in Iulius Gardens for amateur runners.
The new Timișoara store aligns with Sport Guru’s commitment to open 1-2 stores annually until 2025. They aim to have a total of 10 stores across Romania in the near future. While anticipating a significant growth in 2023, the full impact of the Timișoara store’s contribution is expected in 2024.