The strategy focused on customer is the best in a highly competitive market, as the telecom is. Thus, according to the key performance indicators for the quarter ended on December 31st, 2014, Vodafone Romania had 8,604,569 customers (ed. note the number of customers includes mobile services users, fixed voice and Internet users and m2m), out of which 8,016,023 mobile customers, representing an increase of 97,130 total subscribers, compared to previous quarter. Vodafone Romania’s Mobile ARPU reached EUR 6.2 over the last 3 months.
On the same time, service revenue in the quarter decreased by 5.8 percent on an organic basis compared to same quarter of last year following a 69 percent decrease in mobile termination rates, which was effective from April 1st, 2014. Excluding the impact of mobile termination rates decrease, Vodafone Romania’s service revenue grew by 8.8 percent, as compared to same period of last year, on an organic basis.
At December 31st, 2014, mobile postpaid customers represented 42.1 percent, and prepaid customers 57.9 percent of the total mobile base. Mobile postpaid base as a percentage of total mobile base increased by 2 percentage points as compared to same period of last year.
Data usage increased by 76.6 percent for the quarter ended on December 31st, 2014, compared to the same period of last year.
Smartphone penetration increased by 6 percentage points in the quarter ended December 31st, 2014, compared to same period of last year. Smartphone sales increased by 41 percent compared to the same period of last year and by 29 percent versus the previous quarter, out of which 4G smartphones sales increased by 78.8 percent.