The consumption of special diet products, such as gluten-free items, is on an upward trend in Romania, and Niavis, one of the leading brands in natural products and superfoods, confirms this trend. In 2024, the demand for its certified gluten-free products has grown significantly, with a particular interest in organic gluten-free oat flakes, specially designed flour blends for individuals with food intolerances, and gluten-free buckwheat flakes. At the same time, Celtic Salt remains the star of the Niavis product range, leading the sales charts with approximately 200,000 units sold.
After breaking into the top 5 best-selling products in the NIAVIS portfolio in 2023 and quickly climbing to the top spot, Celtic Salt continues its rise in popularity in 2024. As a result, both coarse and fine Celtic Salt varieties have cemented their position as the flagship products, doubling sales compared to the previous year and reaching the milestone of 50 tons sold.
Growing Interest in Gluten-Free Products
Recent studies indicate a rising number of individuals diagnosed with gluten intolerance or non-celiac gluten sensitivity. More and more consumers are choosing to eliminate gluten from their diets not only for medical reasons but also as part of a healthier, more balanced lifestyle. In this context, certified organic and gluten-free products are becoming the preferred choice for those seeking natural alternatives, free from additives and preservatives.
Over the past three decades, there has been a significant increase in celiac disease cases, particularly among women and children. Studies[1] show an average annual incidence increase of 7.5% for this condition.
In addition to celiac disease, another condition known as non-celiac gluten sensitivity has been recognized. Although its exact prevalence has yet to be determined, some estimates[2] suggest that up to 6% of the population may be affected.
- Organic gluten-free oat and buckwheat flakes, a nutritious alternative for breakfast;
- Gluten-free flour mixes (coconut, buckwheat), perfect for baking and healthy desserts;
- Gluten-free pudding in chocolate, vanilla, strawberry, or apricot flavors, ideal for quick and balanced snacks;
- Gluten-free baking powder and baking soda, essential for healthy pastry recipes;
- Lentil and chickpea pasta, an excellent source of plant-based protein.
According to company representatives, the best-selling products on Niavis.ro throughout 2024 include superfoods, relaxation products, and natural cooking ingredients, such as Celtic Salt, inactive dry yeast flakes, cinnamon, matcha, and carob powder.
Niavis Continues to Expand Its Range for a Balanced Lifestyle
Toate produsele sunt certificate ecologic, nu contin conservanti sau aditivi artificiali si sunt ambalate sustenabil. Niavis is responding to the increasing demand for gluten-free products by expanding its portfolio with new superfood variants and cooking mixes, tailored to the needs of modern consumers. All products are organically certified, free from preservatives and artificial additives, and sustainably packaged.
Spirulina, Magnesium, and Vitamin D – The Best-Selling Natural Supplements
Driven by the growing interest of Romanians in vitamins and natural supplements, Niavis continues to expand its range of immunity-boosting natural supplements, including natural vitamin complexes, selenium, Quercetin, Magnesium, Vitamin D3, as well as natural extracts of valerian, maca, ginseng, ashwagandha, and many others.
The extended NIAVIS product line is available in partner stores and on www.niavis.ro (a dedicated platform for business clients).
BIO NIAVIS TRADE is one of the leading Romanian producers of superfoods and natural products, as well as a major player in the distribution of health-focused products that support a balanced diet and lifestyle. Niavis organic superfood and tea range is produced in its own manufacturing facility and includes organically certified foods, powders, dried fruits, seeds, cereals, and fair-trade coconut oil.
[1] https://www.synevo.ro/informatii-medicale/pacienti-cu-boala-celiaca/
[2] https://www.celiaci.ro/sanatate/dovada-sensibilitatii-la-gluten-non-celiace/