Romanians trust bio food, prefer cooked meals

Romanians trust bio food, but they also consider it more expensive, while they feel safer eating cooked meals, as they know the ingredients, Global Health & Wellness Nielsen study shows. Romanians also pledge to buy more fruits and vegetables, water, seeds, yoghurt and fish in the next 6 months.

“About 90 percent of the interviewed Romanians state that they agree much and very much the following statements: I’d rather cook at home, so that I can know what ingredients I use; A healthy hydration is included in my life style; Organic and bio food are more expensive; I am what I eat,” the Nielsen study reveals.

Yet, half of the Romanians are willing to pay more for 100 percent natural products, significantly more than the European average.

Romanians value a product as natural when it lacks artificial colors, genetic modified organisms and high sugar content and when it has a high fiber percent. As a matter of fact, Romanians stated they would buy more fruits and vegetables, water, seeds, yoghurt and fish in the next 6 months, in a higher percentage than other Europeans.

At the same time, half of the Romanians who admitted they are overweight said they were trying to go in for dieting.

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