The centenary of the Great Union, celebrating the 100th anniversary of the Romanian state, has a brand new logo. The contest to select the logo celebrating the national centenary ended on Sunday at midnight, with the jury and the citizens voting the same image. 27% of the votes went to the logo proposed by FCB Bucharest advertising agency, named Hora, while the second option got only 16% of the votes.
“The project we propose under the key word TOGETHER refers to people. For history is made by and through people. The various initiatives to celebrate the Great Union should propose, under this communication umbrella, to pick up stories about the people who have hall-marked history in the past those 100 years. We are the people who made the union possible…all of us. Everyone of us. Together. For the union is not celebrated, but it is demonstrated. We accomplish the union every day. For 100 years. And it’s only the beginning,” the advertisers explained the significance of the winning logo.
Three advertising agencies from Romania raced in the idea contest launched by the Culture Ministry, Pastel, FCB Bucharest and BrandNew, which proposed 13 visual identities for the upcoming anniversary event.
Great Union Day is celebrated every year on December 1, being Romania’s national day. It commemorates the assembly of the delegates of ethnic Romanians held in Alba Iulia, central Romania, which declared the Union of Transylvania with Romania.
This holiday was set after the Romanian Revolution of 1989 and it marks the unification of Transylvania, but also of the provinces of Bessarabia and Bukovina with the Romanian Kingdom in 1918.