Tommy Hilfiger, which is owned by PVH Corp. has announced the launch of tommy.com in Romania. The e-commerce platform follows Tommy Hilfiger’s strategy to drive digitization across the business and reach the next generation of consumers by building its online community. The site has been launch in July, 2021 and is operated by local franchise partner, Sarkk SA.
The introduction of e-commerce in Romania builds on Tommy Hilfiger’s continued commitment to invest and expand its presence in the market, which already hosts 16 TOMMY HILFIGER retail stores. Along with free delivery for all orders, the new platform enables the consumer to return or exchange purchases made online in TOMMY HILFIGER stores across the country.
Consumers will also have access to a wide selection of TOMMY HILFIGER labels, including TOMMY HILFIGER menswear, womenswear, kids, accessories, Close-to-Body, and TOMMY JEANS. Also available will be the Spring 2021 collections, with a campaign featuring a cast of international talent including model, activist and actor Indya Moore, actor, podcast host and activist Jameela Jamil, and singer-songwriter, filmmaker and designer Mogli.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.