After the inaugural season in the winter of last year, the HELL Boxing Kings competition is back and ready to shake up the combat sports world in 2025. With a refined brand identity developed throughout 2024, broader coverage, and an even more exciting variety of matches, this year’s edition promises to redefine sports entertainment.
Last season saw over 15,000 applications, with 160 of the best fighters eventually stepping into the ring. The competition culminated in 6 sold-out events and 7 crowned champions. Fans from across Europe witnessed epic clashes between legends and rising stars, experiencing a revolutionary boxing format that combines raw athleticism with high-energy entertainment. The current edition of HBK steps up the pace, bringing strategic improvements designed to take the competition to new heights.
The new HBK brand identity unveils a sleek, minimalist logo that reflects the project’s bold and straightforward vision. Additionally, the tournament expands into four new countries, taking the energy far beyond its home base in Hungary. This year, the competition will feature 5 mega-events taking place between August and December 2025, each promising intense bouts and unforgettable moments. Fans can expect to see returning champions, influencers, and thrilling celebrity matchups that will captivate audiences.
HELL Boxing Kings isn’t just about fighting — it’s about building a legacy and inspiring a new generation. The competition’s mission extends beyond the ring, fusing traditional boxing with world-class entertainment and the sport’s rich history with top-tier modern show production. With a strong digital component, HBK boosts fan engagement through TikTok, Instagram, and YouTube, offering exclusive behind-the-scenes content and interactive experiences that put fans at the heart of the action.
Driving this ambitious project is none other than boxing legend Roy Jones Jr., the official ambassador of HELL Boxing Kings. A world champion in four weight classes and one of the greatest fighters in history, Jones brings excellence, talent, and showmanship to the table. His visionary role and active involvement position HBK within the rich world of boxing while pushing the boundaries of modern sports entertainment.
Tamas Madi, Managing Director of HELL Boxing Kings, shares his excitement for the current season:
“This year, we’re taking the HELL brand to the next level. We’ve already held talks with some of the biggest names in entertainment, and we’re not afraid to go even further. The entire concept of the project has been transformed to bring even more value to our fans. We are relentless in our pursuit to become the ultimate leader and dominant force in the world of boxing — and we’re not stopping anytime soon. The main focus in 2025 is on new regions, and with that in mind, we can already confirm that five new tournaments will take place from August to December. There will be more heated battles and even more surprises on the way.”