Banca Transilvania, the second largest bank in Romania, is partnering with Personetics, the leading provider of Cognitive Banking applications, to make AI-powered financial guidance an integrated part of the bank’s digital customer experience, a press release informs.
“Working with Personetics allows us to shorten time-to-market with pre-built content and knowledge that are embedded into the solution and can be readily applied across our retail and small business segments. This is a new and strategic step regarding our digital focus and proof of our commitment to offer convenient and reliable services to our customers,” Ömer Tetik, CEO, Banca Transilvania stated.
The Cognitive Banking application provided by Personetics will be integrated to the new version of BT24 Internet Banking and Mobile Banking, which will be launched this year.
Powered by Personetics’ Cognitive Banking Brain, Banca Transilvania, via BT24 Internet and Mobile Banking, will offer timely and relevant insights and advice – providing forward-looking guidance to help customers control and manage their finances towards their financial goals. In addition to the bank’s retail customers, small business owners and managers will get access to relevant insights that can help them gain greater visibility into their business accounts, optimize cashflow, and simplify everyday money management tasks.
“With the move towards open banking and PSD2 compliance, the ability to utilize data assets to deliver personalized service and guidance will become a key competitive differentiator for financial institutions in Europe and elsewhere,” said David Sosna, Personetics’ Co-founder and CEO.
Personetics’ Cognitive Banking Brain is used by the world’s largest financial institutions to transforms everyday banking into personalized interactions that help customers take control of their finances and reach their financial goals.