In the online trade of IT & C products, the more sophisticated is the product, the more client needs a larger screen to make the decision to purchase, Daniel Nicolescu, CEO for South Eastern Europe of PayU said on Tuesday, in a press conference.
Therefore, on average, only 2 percent of the online acquisitions of IT & C products are made via a smartphone. The best performance achieved by a trader on the local market reached 12 percent of the completed orders via smartphone.
In case of less sophisticated products, the purchase is made through the phone.
Nicolescu said also that for a laptop or a camera, the customers want to see the specifications, reviews and videos. According to him, there are areas where mobility is more developed, such as online trade with fashion products, where on average, 30 percent of purchases are made via a mobile device and the best percentage reached by a trader is 36 percent.
National Authority for Consumer Protection (ANPC) received 3,168 complaints from consumers who have shopped online last year, compared to about 1,000 in 2013. This tripling the number of complaints reflects the increasing online trade in Romania, but also the awareness of consumers about their rights. According to Marius Dunca, ANPC president, he said that 90 percent of these complaints are founded, and most of them were recorded during holidays and Black Friday.
ANPC applied fines of over RON 107 million to goods and services providers in 2014 and compensation of RON 6.84 million for injured people, according to an activity report.