A mix of established and new products brought Nestlé Romania a growth of 4.5% in 2024

1. What are Nestlé Romania’s plans for 2025?

In 2025, we will continue our long-term strategy, focus our growth efforts through our flagship brands supported by a fantastic team, and contribute to the community we constantly support through educational programs, environmental projects and donations.

2. What do you think Romanian consumers expect from Nestlé Romania in 2025?

Our consumers have many options and make purchasing decisions based on several criteria, such as balanced nutrition, product and manufacturer sustainability, brand awareness and preferences, and product availability and accessibility.

I would say that this complex picture of Romanian consumers requires us to innovate a lot in terms of new products, new tastes, new ingredients, new innovative promotions, etc. On the other hand, there are also established products preferred by consumers, for which it is important to maintain the original recipe. And this year we will see, as we have seen so far, a combination of current favorite products and innovative products that are making their way into consumer preferences.

3. What were the performances of 2024 for Nestlé Romania?

Nestlé Romania reported a growth of 4.5% in 2024, a healthy and continuous growth, in line with our expectations. During this period, we maintained our position in the preferences of Romanians, for which we thank all our consumers and partners. In 2024, Nestlé Romania launched 40 new products, including seasonal offers, such as KitKat, Smarties and After Eight in limited editions for Easter and Christmas.

For coffee lovers, NESCAFÉ 3in1 Black Roast was launched, noted for the contrast between the intense and rich aroma of coffee, milk and sugar in its composition.

Another 14 new products were announced under the Maggi brand. All Maggi products are made from carefully produced and processed vegetables, and the packaging is made of paper and can be easily recycled.

In the Infant category, six new products were announced: several assortments of desserts and fruit purees for babies under the GERBER brand and whole grains, such as Nestlé Junior Strawberries with a texture containing pieces of fruit and grains, enriched with iron and 12 vitamins and minerals for harmonious development.

In addition, under the Purina brand, Nestlé launched Purina AdVENTuROS™ Training, dog snacks suitable for different times of the day, such as training, walks and dental health, as well as the new Felix Tasty Shreds range, wet cat food with Omega 6 essential fatty acids and a suitable combination of vitamins.

4. What were the achievements of 2024 for Nestlé Romania, in terms of meeting sustainability goals?

Nestlé Romania’s sustainability initiatives in 2024 fall into two main directions: people and environment.

Firstly, Nestlé already has a series of educational initiatives to guide people towards a balanced diet, from transparent nutritional labelling to school nutrition programs and balanced recipes, in accordance with local regulations.

Secondly, Nestlé Romania continued in 2024 the “Nestlé Honey Forest” project, part of the company’s commitment to the environment, by planting another 20,000 acacia trees on an area of ​​four hectares in Chiselet, Călărași County. From 2020 to the present, Nestlé Romania has planted 110,000 trees. “The Nestlé Honey Forest” is an innovative concept launched by Nestlé Romania, combining both forest regeneration for better absorption of CO2 from the atmosphere and the creation of an attractive ecosystem for beekeeping in our country, acacia being the main honey-producing forest species in Romania.

Furthermore, Nestlé Romania has directly committed to increasing the understanding of the separate collection symbols on food industry packaging, highlighting the negative impact that improper collection has on the environment and explaining the process of collecting and recycling packaging waste through the educational project “ReciCLARea e totul!”.