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AFI Europe sets AFI Brasov cornerstone. The EUR 120 M investment to generate 2,000 new jobs

By Anca Bernovici
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The construction works of AFI Brasov, Israeli AFI Europe’s third shopping mall in Romania, have advanced. The new shopping mall in Brasov includes 200 shops and retail units while the assigned spaces already exceed 80 percent.

”In our vision, the role of a company goes beyond the boundaries of business, and any success must also be a success of the community,” David Hay, CEO of AFI Europe Romania, stated, attending the AFI Brasov cornerstone event on Tuesday. He continued: ”That is why this symbolic moment representing the cornerstone of our first project in Brasov marks our goal to become the main point of interest of the city, both for the inhabitants and for the local and international business community. Large variety of fashion brands, perfect location, accessibility, leisure and entertainment facilities are the perfect mix for setting new trends and giving visitors a new modern shopping experience.”

cornerstone of AFI Brasov

AFI Europe representatives say the first stage of construction includes a shopping center with a total gross leasable area of 45,000 sqm (160,000 GBA) and one of the two Class A office towers that stretch over an area of 25,000 sqm GLA.

The investment at this stage is of over EUR 120 million. The company estimates that the delivery date of the project is the first quarter of 2019.         

The French retailer Carrefour was the first anchor of the shopping center with an area of 6,500 sqm. AFI Brasov shopping center will enjoy a very attractive mix of tenants. Inditex Group will bring to AFI Brasov on an area of 7,000 sqm its main brands such as Zara, Bershka, Stradivarius, Pull and Bear, Oysho and Zara Home.

Other top international brands as Sephora, Tommy Hilfiger, Swarovski, Teilor, Kultho, Meli Melo, Optiplaza, Lee Cooper, Kenvelo, Tom Tailor, Intersport, Carturesti, MAC will offer a very special shopping experience to its visitors.

The new investment will create over 2,000 jobs and aims to become the new city center of interest and the preferred destination for shoppers, tourists, the business community and multinational IT&C companies.

A large area with entertainment facilities, service shops and a unique interactive zone with a new style of food court concept will set new trends and complete the shopping experience for the people living in Brasov and for those who visit this beautiful touristic destination.

The new shopping center will provide its guests with over 1,700 parking spaces and will have a 3,500 square meter green terrace, a cinema area with 10 VIP rooms, a 600 square meter casino, 1,200 square meters of entertainment, playgrounds and other attractions for children, restaurants and coffee shops.

AFI Brasov aims to continue the success story made by AFI Cotroceni, the biggest mall in Romania (90,000 sqm GLA) and AFI Ploiesti (34,000 sqm GLA).

 

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Anca Bernovici

Anca Bernovici

I started my way in life with the intention to pursue a teaching career. But, after graduating from the Faculty of Letters – the University of Bucharest in 2004, my first job as a reporter at one of the leading newspapers in Romania changed my perspective. I have specialized in communication and communication campaigns, following the Master's courses at the Faculty of Journalism and Communication Studies (FJSC), attending a BBC Communications scholarship.
I’ve represented several important publications in Romania as business journalist, being accredited in the finance and banking field. In 2015, I had the opportunity to interview the International Monetary Fund (IMF) Mission Chief for Romania, Andrea Schaechter. As business journalist, I also had the opportunity to interview ministers for Economics and Commercial
Affairs offices within different embassies in Romania or officials of large companies investing on the domestic market.
After almost 15 years of journalism, I still want to explore new ways, to inform and stay updated. That’s why The Romania Journal project fits me so well.
Today I describe myself as a passionate about the history of world culture, having a PhD in Hebrew Culture and Civilization, after a scholarship at the University of Haifa International School, as a language addict, an environmental activist, pet lover and traveler.

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