Alin Latu, Country Manager for iBanFirst Romania, to oversee the fintech’s operations in Hungary

iBanFirst, the European alternative for international payments, with 13 offices in 10 countries, has appointed Romanian Alin Latu as the Country Manager for Hungary, while also remaining in charge of the Romanian operations. Alin Latu will be responsible for strengthening iBanFirst’s market presence in Hungary, a market where the company launched its operations last year.

Alin Latu brings seven years of experience in the foreign exchange market and international payments, having worked for some of Europe’s fastest-growing fintech companies. He holds a degree in Economic Cybernetics, Statistics, and Informatics from the Academy of Economic Studies. For the past three years, he served as Country Manager for iBanFirst Romania, overseeing the local office’s activities and leading the company’s expansion in the Romanian market. The promotion comes after the successful results registered in Romania: increase of 100% of the business year-to-year and 565 companies onboarded. Under his leadership, Romania became one of iBanFirst’s top three European markets.

„We are thrilled to have Alin Latu lead our operations in Hungary. His expertise of the FX market, combined with his proven track record in managing and expanding our business in Romania, makes him the ideal candidate to drive our growth in Hungary. We are confident that Alin will replicate his success and continue our mission to provide superior and innovative cross-border payment solutions to businesses in Hungary and the CEE region”, said Johan Gabriels, Regional Director for South-East Europe at iBanFirst.

„I am honored to take on this new challenge as Country Manager for Hungary. I look forward to building on the results the company has achieved so far and working closely with the local team to deliver exceptional service and innovative payment solutions to businesses in Hungary”, Alin Latu, Country Manager Romania and Hungary at iBanFirst.