Apple Pay Now Available to Visa Cardholders in Romania and 12 Other Countries in Europe

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Visa has announced today that cardholders in Romania will now be able to use Apple Pay as part of the service’s expansion into 13 European countries. Apple Pay is transforming the consumer payment experience with an easy, secure and private way to pay.  Launched first with Banca Transilvania, ING Bank, Orange Money, Revolut and UniCredit Bank in Romania, Apple Pay on iPhone, Apple Watch, iPad and Mac, allows their customers to make fast and convenient purchases in stores, in apps and on websites, thanks to its use of contactless technology and Visa tokenisation.

Apple Pay works on the same contactless, tap to pay terminals that consumers already use when tapping to pay with their debit or credit cards. Over 90% of the point-of-sale (POS) terminals in Romania currently accept contactless payments. By 2020, all POS payment terminals will accept contactless payments.

No matter the form factor a consumer chooses to use, Visa is focused on continuing to give consumers the simplest and most secure way to pay. The introduction of Apple Pay in Romania, combined with Visa’s tokenization technology, will transform the way Romanian consumers pay,” says Cătălin Creţu, General Manager for Romania, Croatia, Slovenia and Malta, Visa. “With Apple Pay and the security of Visa Token Service, people can pay with their iPhone and Apple Watch the same way they do with their contactless credit or debit card, enjoying even more convenience and security.”

Security and privacy is at the core of Apple Pay. When you use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device or on Apple servers. Instead, a unique Device Account Number is assigned by Visa Token Service and each transaction is authorized with a one-time unique dynamic security code.  Visa’s tokenisation technology, makes e- and m-commerce payments secure and simple, by replacing consumer accounts with a unique digital identifier or “token” used specifically for each device. Hence, account and card data is never shared, which brings an additional layer of security to digital payments.

If the iPhone is stolen, the digital account number (token) stored can be immediately deactivated by the financial institution. The registered Visa card does not have to be blocked and exchanged. Consumers using their Visa cards within Apple Pay will be covered by all the same benefits they currently enjoy with their debit and credit cards, including fraud protection for unauthorised purchases and widespread international acceptance.

Apple Pay is easy to set up and users will continue to receive all of the rewards and benefits offered by credit and debit cards.

With iPhone and Apple Watch, customers can pay with Apple Pay in stores, restaurants, taxis and at any merchant with a NFC-enabled terminal. When shopping in apps or on the web in Safari with Apple Pay, there’s no need to manually fill out lengthy account forms or repeatedly type in shipping and billing information. Every Apple Pay purchase is authenticated with just a glance or a touch with Face ID or Touch ID, or a device’s passcode.

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