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Avenir Telecom launches kiosks in malls selling Energizer phones and accessories

By Anca Bernovici
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Avenir Telecom , one of Romania’s largest distributors of mobile phones, accessories for mobile phones and telecommunication services, is launching a new retail concept that consists in opening kiosk type Energizer stores in the commercial galleries of the major shopping centres in Bucharest and across the country, a press release informs.

“The decision came as a result of increased sales of mobile phones and accessories in the entire market, supported by the consumption behaviour of the Romanian buyers, who want high quality, certified products and with extended guarantee at affordable prices. In this context, we consider an opportunity to open our own kiosk-type shops, where we will sell only Energizer products”, says Costin Soare, General Manager of Avenir Telecom.

Thus, Avenir Telecom brings a new premiere to the Romanian market, the new business line being a local initiative, once in February, Romania was the first country in Europe where the company launched the new range of Energizer phones even before being presented at the Mobile World Congress.

The first Energizer store was opened in Baneasa Shopping City and sells over 100 unique products.

Thus, all three categories of Energizer mobile phones existing on the Romanian market can be purchased: Energizer Power Max, Energizer Hardcase, Energizer Energy.

In addition to the inauguration of its own Energizer stores, the new business line also includes the distribution and export of Energizer mobile phones and accessories outside the country, thus, Avenir Telecom, the local subsidiary of the French group Avenir Telecom SA, becoming a regional distribution hub.

“We will start distributing and exporting Energizer mobile phones and accessories in four countries: Poland, the Czech Republic, Slovakia and the Republic of Moldova, sales in these regions being managed from Romania starting this year”, says Costin Soare.

The opening of the new business line is part of Avenir Telecom’s development strategy, designed to provide the company with a better presence at both national and regional levels.

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Anca Bernovici

Anca Bernovici

I started my way in life with the intention to pursue a teaching career. But, after graduating from the Faculty of Letters – the University of Bucharest in 2004, my first job as a reporter at one of the leading newspapers in Romania changed my perspective. I have specialized in communication and communication campaigns, following the Master's courses at the Faculty of Journalism and Communication Studies (FJSC), attending a BBC Communications scholarship.
I’ve represented several important publications in Romania as business journalist, being accredited in the finance and banking field. In 2015, I had the opportunity to interview the International Monetary Fund (IMF) Mission Chief for Romania, Andrea Schaechter. As business journalist, I also had the opportunity to interview ministers for Economics and Commercial
Affairs offices within different embassies in Romania or officials of large companies investing on the domestic market.
After almost 15 years of journalism, I still want to explore new ways, to inform and stay updated. That’s why The Romania Journal project fits me so well.
Today I describe myself as a passionate about the history of world culture, having a PhD in Hebrew Culture and Civilization, after a scholarship at the University of Haifa International School, as a language addict, an environmental activist, pet lover and traveler.

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