Beloved chocolate brand turned 25, calls people “to enjoy the present”
The new Poiana brand communication campaign “Life is happening now!” reminds people to be present in their own life and to appreciate all things around them. The campaign is a an urge fr us to enjoy the present, to cherish where we are, all good things in our life and to be truly present.
“This campaign is dedicated to each of us, for we often forget what it is really important, being concerned with past events or thinking at future plans. Poiana encourages you to enjoy the present and the little moments of everyday life. We urge you to enjoy every moment next to the rick taste of Poiana chocolate and to be here, as, as the campaign slogan also says -Life is happening now!”, said Lidia Cîrje, Marketing Specialist Tablets Mondelez International.
Poiana chocolate is one of the most known brands in Romania, which marked 25 years of existence last year.
The Poiana portfolio includes the beloved chocolate bars with milk, hazelnuts, hazelnuts and raisins, strawberry cream, but also bitter chocolate bars (bitter with 65% cocoa, bitter with hazelnuts, bitter with orange flavor). Recently, the brand’s portfolio has extended with a new format, mini chocolate bars (40.5 g), available in three variants: milk, bitter chocolate and bitter chocolate with orange flavor.
Chocolate lovers can access the Poiana Facebook page to find out new about their favorite brand.