Black Friday 2018 in Romania. What do the numbers tell us?

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Right before the biggest sale season of the year—Black Friday—analysts from conducted research and a survey among Romanians. The results of the research reveal what we can expect from Black Friday this year. From this report you’ll learn, among other things, if you can trust the sales that will be offered, what’s the consumers’ attitude toward Black Friday and how much Romanians are going to spend during Black Friday shopping spree which starts on 16rd November.

Expecting large discounts

Buyers will not waste the opportunity to save money on shopping. 71% of the surveyed Romanians admitted that they’re going to take part in the upcoming Black Friday sales. This is most likely the result of marketing campaigns—only 5 years ago Black Friday in Romania didn’t stir up as many emotions as in the USA or the United Kingdom.

There are other numbers that confirm the serious intentions of consumers on that day. 71% of buyers save money just to do shopping. Black Friday sales are usually associated with electronics and housewares which are the best-selling products. The remaining 18% declared that they earn enough to afford some bigger shopping.

During Black Friday, Romanians are going to do some serious shopping. Most consumers (50%) are going to buy 2-3 products, and 20% are going to go on a shopping spree and buy more than 5 items. What’s more, 38% of buyers already have an idea what’s going to end up in their baskets. This can be due to the infinite number of guides to what’s worth buying and how to find the biggest discounts.

Black Friday symbolically opens the season of pre-Christmas sales. That’s why it’s a great opportunity for those who start searching for gifts in advance. 17% of consumers will take advantage of Black Friday exactly for this purpose—to buy Christmas gifts. However, in Romania Black Friday is an occasion to get a present for yourself (78% of respondents chose this answer) or to buy something for your household (23%).

Are sales real?

Multiple reports about fake sales have no effect on experienced clients. 82% of respondents claim that they can find the real discounts among all the Black Friday offers and only 18% say that the sales are fictional and unworthy of the attention of consumers. According to the last year’s statistics the average discount during Black Friday in Romania reached 53%.

What does an average shopper look like?

The results of the surveys show that an average man will spend more money on sales than an average woman:  RON 1,249 and RON 946 respectively.

Which age group is the most interested in Black Friday discounts? Comparing the last year’s statistics, namely the number of visits to the Picodi website on a regular Friday and on Black Friday, there was a huge increase in traffic among all age groups. However, the biggest interest was among people aged 18-24 and 25-34: the growth of traffic reached 116% and 132% respectively.

The statistics also say that mobile devices dominated desktops. 54% of consumers did their shopping on mobile phones on Black Friday, 3% used tablets and 43% used desktops.

The report used internal statistical data of the discount platform as well as the results of the survey conducted between 25th and 31th October 2018.

You can read the Romanian version of the article here.

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