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The director of BMW Romania, Josef Reiter, has completed his mandate and is leaving for Austria. Oliver Redemacher, who has rich experience in various countries of the world, was appointed in his place.
BMW’s operations in Romania will be led from September 1 by Oliver Rademacher, who for the past four years has held a similar position at BMW Slovakia.
He previously worked in Frankfurt, in Tokyo, in North and South America, but also in Russia, with experience that gives him “a deep understanding of market dynamics and customer behavior, which makes him a valuable asset to the BMW Group Romania”.
“I am honored to take on this role at BMW Group Romania and I look forward to working with the talented team here to continue to offer exceptional experiences to our customers and drive the brand’s success in the region,” said Oliver Rademacher, upon announcing his appointment.
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If he wants to make a difference and substantially increase sales in Romania, he simply has educate the Romanian BMW drivers of how to drive responsibly. BMW is a marvellous automobile but it is hatted by the majority of the drivers in Romania.