BOGNER enters the Romanian market

BOGNER, the renowned German fashion company specializing in athluxury sports fashion, globally active and represented in over 50 countries, is expanding into the Romanian market by opening its first store in the country within the shopping gallery The Grand Avenue, located on the ground floor of JW Marriott Bucharest Grand Hotel. The new boutique, with an area of 131 sqm, will complement the mix of luxury brands, the lease transaction being brokered by the Cushman & Wakefield Echinox Real Estate consultancy company. The opening of the store is planned for 1^st November, following an investment of approximately €500,000.

The Bucharest store operates as a franchise by Iceland Romania, the daughter company of Iceland Bulgaria. The company is the official representatives for Bogner in Bulgaria for the last 10 years, with three monobrand stores (two in Sofia and one in Bansko), and four multibrand units.

Dana Radoveneanu, Head of Retail Agency Cushman & Wakefield Echinox: „The luxury segment in Romania has been having an impressive evolution in the last few years, especially when considering the turnover growth reported by the brands present on the local market. The entry of Bogner in Romania, a retailer which provides athluxury sports fashion, a segment that has not been covered so far by other players in physical stores, illustrates the level of maturity reached by the luxury market. Physical stores remain crucial for these brands, given that customer experience is a very important element, while a good location is also a must have and JW Marriott Bucharest Grand Hotel, one of the landmark luxury retail destinations in the city, is the ideal place for such a business”.

With each collection, BOGNER combines a timeless, sporty style with fashion and function. In winter, this formula for success is proven in high-quality ski clothing that is just as impressive on the slopes as it is in après-ski and city streets. Technical golf styles and casual designs impress on sports fields around the world in summer. In keeping with the spirit of the times, but always with a label-typical twist – the BOGNER look since 1932.

Dimitar Tsikandelov, Business Development Manager Iceland BG and Head of Iceland Romania: “We have always seen the potential of the Romanian market. Plans to open a Bogner store were there before the pandemic, however, they had to be postponed. Now that we are back to some normality, we didn’t want to miss the opportunity and finally introduce a monobrand Bogner to Romania. The country is developing considerably in terms of disposable income, GDP and general life quality, surpassing most of its Balkan neighbors. This shows Romanians efforts and desire towards the development and potential of their country. We have seen this dynamism of the Romanian people first hand and it was clear for us that this perfectly aligns with Bogner’s values of bringing functional luxury, comfort and technology to create a lifestyle for dynamic people looking for their next adventure in business and in leisure.”

Oana Dumitrescu, Sales Manager, The Grand Avenue: „We are thrilled to welcome Bogner to our gallery. This prestigious addition enhances our commitment to offering an unparalleled shopping experience, providing access to the finest fashion and lifestyle with a unique blend of products, personalized service and an environment that exudes style and refinement.”