Braiconf announces the store relaunch with a new and diversified product portfolio

Braiconf, a Romanian company recognized for excellence in men’s shirts for almost a century, marks a new chapter in its history by relaunching its store and expanding its portfolio with products dedicated to the whole family and different market segments. With a modern and simple approach, reflecting the superior quality and diversity of the new collections, the new Braiconf online store offers a streamlined and harmonious experience, highlighting the refined products and attention to detail that have established the Romanian brand.

With the re-launch of the new online store, which reflects Braiconf’s values of simplicity, authenticity, and excellence in tailoring, the Romanian company is diversifying its product range, targeting not only men, but the whole family, with collections of shirts, shirtdresses, cozy pyjamas, as well as premium bedding and industrial items, all made of premium materials, carefully selected to ensure comfort and durability. Braiconf’s new range of collections reflects a commitment to functionality, durability, and respect for traditional Romanian craftsmanship. The products are created exclusively in the Romanian factory, from premium materials such as organic cotton and fine linen, certified for sustainability and blending tradition with state-of-the-art technology. Thus, one of the company’s goals is to remain a symbol of Romanian excellence, appreciated both locally and internationally.

Braiconf is reinventing with new products for women and families

Renowned for its high-quality men’s shirts, with impeccable workmanship and top-quality fabrics, which are internationally known and appreciated, the Romanian company is diversifying its product range by introducing new collections that address women and the whole family. Keeping the focus on the quality of materials, perfect tailoring and meticulous attention to details, Braiconf introduces shirts and shirtdresses for women, pyjamas for all family members and premium bedding. The design remains minimalist, with a focus on the functionality of the products and the high quality of the materials.

Braiconf’s first collection of women’s shirts is envisioned as a style statement for the modern woman, inspired by classic design reinterpreted with contemporary details. This collection comes in a wide range of colours and cuts to meet a variety of needs, from office to casual or elegant outfits.

For the first time in its history, Braiconf is also launching a collection that caters to the whole family with products such as cozy pyjamas or bed sheets created to the same high-quality standards, using materials that ensure enhanced comfort. With this portfolio diversification strategy, Braiconf’s representatives aim to reaffirm the Romanian brand’s position as a reference in the local textile industry. The brand’s new direction keeps its traditional elements, but adds a modern, contemporary vision.

In recent years, Braiconf’s representatives have announced objectives aimed at modernizing the Romanian brand, with a strong focus on the online dimension, technological upgrading of the factory, and diversification of the product range.