British American Tobacco (BAT) has opened its first glo store in Romania and the fifth largest in the world, in Baneasa Shopping City in Bucharest, as a press release informs.
The new unit covers about 100 square meters.
“glo” is BAT’s newest tobacco heating device, using cigarette-shape tobacco leaves. But instead of burning, the battery-powered devices heat the sticks to generate steams. The company said the products emit far less smell than conventional cigarettes.
BAT launched glo in Romania early this December.
For researching and creating this product, BAT has invested about USD 2.5 billion in the last six years