After Cluj-Napoca (northwestern Romania), French telecom operator Orange chose Bucharest to open on Monday its second smart shop. It is located on 42 D Bucharest-Ploiesti road, in Baneasa Shopping City. According to a press release, in the store reopened under the new format, Orange invites customers to enjoy unmatchable digital experience and a personalized approach of services. The store is open on Monday to Sunday between 10:00 – 22: 00.
On this occasion, the customers can test the products before purchasing them from shop’s dedicated spaces.
A novelty is the commercial communication that exclusively relies on digital tools: digital signage system with professional displays and Product Me, the broadcast of digital content app on exposed mobile devices.
Another novelty is represented by the interactive tables – 42″ touchscreens with 4K resolution on which, helped by an Orange representative, the customers can create their ideal subscription.
There is also available a special launch offer of Orange’s smart shop in Baneasa Shopping City, valid until October 14, 2015.