Cefin Trucks, the only importer and distributor of Ford Trucks in Romania, announces that it has become a leader in the construction vehicles market as well as the municipal vehicles segment, due to the results achieved in 2018. The stake for 2019 is a significant increase of its market share and of the segment of tractor heads for international transport, which represents over 75% of the total sales on the Romanian market. The main attraction in Cefin Trucks portfolio is the new F-MAX, designated Truck of the Year 2019.
Only 20 months after its start as Ford Trucks importer in Romania, Cefin Trucks reached a turnover of 40 million euros in 2018 and estimates an increase of more than 20%, exceeding 50 million euros in 2019, with its sales and service activities.
“From the very beginning, our main objective was to maximize the profitability of our customers through the most competitive offer, both for sales and after-sales services. This strategy proved to be correct: in the first two years of activity, our achievements exceeded the original plans, proving that the know-how of Cefin Trucks team and the Ford Trucks range of products are a synergistic and very suitable combination for the Romanian market. We are constantly and quickly gaining market share on all segments in which we are present, while strengthening our image and recognition, as evidenced by the high rate of loyal customers, today over 220, which we enjoy. We are very grateful to both our customers and Ford Trucks partners for once again giving us the chance to demonstrate our professionalism in the field. Their trust and support were crucial to achieving these results,” says Stefano Albarosa, founder and CEO of Cefin Trucks.
“We want to maintain our leadership position in the construction and municipal vehicles segments and substantially expand the market share on the tractor heads segment with F-MAX in our portfolio. For the second time in Cefin’s history, we are determined to become one of the biggest players in the heavy trucks market. We plan to reach a minimum of 450 vehicles sold in 2019, up 28% over 2018. The increase is primarily driven by the launch of last year’s F-MAX, Truck of the Year 2019, a leading product in the international transport segment. We want to be the first choice for carriers who want to maximize their profitability,” adds Stefano Albarosa.
Selim Yazc, Managing Director Eastern Europe & Balkans, Ford Trucks, said: “2018 was quite a successful year both for Ford Trucks and Cefin Trucks. Romania became the largest market in terms of sales volume and Cefin Trucks has been awarded with the Champions Award for their outstanding sales and aftersales performance. I believe Cefin Trucks will continue to represent our brand in a way that will make us proud. As we continue to expand our European operations, we aim to increase our service workshops from 27 to 70 in 2019. F-MAX is now also available to our Romanian customers.”
In the first year, Cefin Trucks, as an importer and distributor of Ford Trucks, recorded sales of 157 units (1% for the transport segment, 17% for the construction segment and 7% for the specialized vehicles segment), with a share of 2.36%.
In the second year, the number of units sold doubled, reaching 357 (1% for the transport segment, 35% for construction, where Ford Trucks is the detached market leader, 13% for the specialized vehicle segment, 35% of the waste vehicles market, where Ford Trucks owns first place) and market share rose to 5%.
The upward trend continues in 2019, with over 150 units to be delivered in the first quarter. This start is a clear signal that the 2019 target of 450 units may be slightly exceeded.
Cefin Trucks is the market leader in the sale of used vehicles, it offers top technical assistance services through its centers in Bucharest, Brasov, Deva and Arad and, through its network of service partners, in Constanta, Craiova, Bacau, Suceava, Baia Mare, Oradea, Timisoara and Cluj and plans the opening of three new after-sales locations in 2019.