Coca-Cola HBC takes over distribution of Lavazza coffee in Romania

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Coca-Cola HBC Romania has become the local distributor of Lavazza coffee, following a partnership signed on regional level with the Italian coffee producer, Ziarul Financiar informs.

The partnership is valid in seven countries, including Romania, Hungary, Bulgaria, Greece or Switzerland.

According to the national sales manager of Coca-Cola Romania, Dan Timotin for ZF, it’s long-term joint venture partnership, which covers all channels, from distribution and sales to commercial marketing. He explained that the partnership’s goal is to double Lavazza’s turnover in the upcoming three-four years.

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