Therapy Dent, the first dental clinic with psychotherapy, guided meditation, and massage, offered free of charge, to remove anxiety and fear of the dentist for adults and children, opened in Bucharest, after an investment of around 400,000 euros. The Therapy Dent clinic brings relaxation to dentistry, given that the fear of going to the dentist is one of the main reasons that keep Romanians away from prophylaxis and dental treatments.
Founded by Dr. Cosmina Maftei, a coordinating physician with over 12 years of experience in the field, and Mihai Chiriac, with 15 years of business expertise, Therapy Dent comes with a new concept on the dental market, being the first dental clinic in Romania which focuses on combating the fear of the dentist through the holistic approach to oral health and free psychotherapy and meditation. The concept of integrating psychology in dentistry was created by Vicentiu Maftei, a psychotherapist and clinical psychologist for over 20 years.
The total investment in the clinic amounts to approximately 400,000 euros, an amount allocated to the purchase of equipment and computerized systems for treatment and investigations (Lite Touch laser, endodontic microscope, physiodispenser, etc.), but also to the interior design to ensure a relaxing atmosphere and to remove feelings of fear, anxiety and stress.
The Therapy Dent clinic, located in a two-level building, has an area of 180 square meters, 3 dental offices and a team of 10 specialists, including 8 dentists. The clinic’s patients, children and adults, benefit from complete services of general dentistry, oral surgery, implantology, prosthetics, endodontics, orthodontics, dental aesthetics, pediatric dentistry and periodontology. Psychotherapy sessions, guided meditation and massage are free for those with a fear of the dentist, with patients benefiting from these services upon request, before any treatment or intervention.
Fear of the dentist is increasingly common among patients. More than 60% of people say they fear the dentist, and 4% say they have never been to the dentist, according to a recent survey conducted by market research platform DentaVox on a sample of 18,000 people worldwide. Therefore, the fear of the dentist is one of the main reasons why most Romanians do not go to the dentist, Romania being last in the EU in visits to the dentist according to a Eurostat survey published in 2023.
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