Cooked food worth RON 2 bl sold last year in Romania
Stores have sold cooked food worth RON 2 billion in Romania last year, which means 10 percent of the total food businesses in our country, Digi 24 reports.
The sector developed mostly due to the extension of the office area in the cities but also due to the limited time people allot to cooking, because they don’t have time or are not in the mood for that. It’s more comfortable to buy an already made chicken than to stay two hours at least in the kitchen to cook it.
The above-mentioned source also says that supermarkets would rather sell cooked food and pastry at half price in the afternoon than throw them the next day for they fall in.
At the same time, customers prefer to buy cooked food as they can allot less money for exactly how much food they need for one day. The costs are lower and they can buy more brands.
This purchase behavior prompted sales higher by 14% in 2015 than in 2014. Compared to 2008, when the market share was at the beginning, the returns are double.