Dacia defies European auto market downward trend – sales up 26 pc in November

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European car sales posted a modest increase last month, the registrations of new passengers cars, a proxy for sales, rose 1.4 percent from similar period of 2013, European Automobile Manufacturers’ Association data show on Tuesday.

Instead, Dacia cars sales registered in January-November 2014 a significant increase by 26.4 percent in Europe, comparing to the same period of the previous year, to 335,363 units (265,302 units in 2013).  Moreover, sales at Renault, the French company that ranks as No.?3 in Europe, rose 3.9 percent from a year earlier, lifted by sales of its low-cost Dacia brand.

Also, the association reveals that market share of the Romanian car manufacturer increased from 2.3 percent to 2.8 percent.

At European level, the sales have risen for 15 consecutive months, but the annualized rate of increase in November was the weakest this year. Sales in Germany, the largest market in the European Union, fell 1.8 percent, and French sales fell 2.7 percent. But Britain, Italy and Spain showed increases, helping to maintain overall growth in the region.

For the year through November, sales came in at 11.6 million units, the association said, leaving the industry on pace for a 2014 total well below the market peak, in 2007, when nearly 16 million passenger cars were sold.

Sales by Volkswagen Group, the largest European carmaker, rose 2.6 percent compared with the period in 2013, led by a 10.3 percent rise in sales of its budget brand, SEAT.

American automakers continued to struggle in the region. Ford’s sales fell 5.3 percent, and sales of General Motors’ Opel brand fell 11.9 percent.

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