Daimler’s mytaxi enters Romania, buying Clever Taxi app, following a EUR 10 M deal

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mytaxi, owned by German carmaker Daimler and leader of e-hailing market in Europe, bought Romanian taxi application Clever Taxi, a press release informs. The actors did not want to disclose the transaction amount, but sources in the market talk about EUR 10 million.

With this acquisition, mytaxi enters Romanian market rivaling Uber, and also consolidating its presence in the international mobility market. In this transaction, Daimler was assisted by a Noerr team coordinated by Rusandra Sandu (Partner) and Luiza Bedros (Senior Associate).

“As the first taxi app in Romania with 17,000 drivers and 600,000 customers, Clever Taxi is the perfect fit for mytaxi. This latest acquisition underlines our ambitions in the development and growth of urban mobility in Europe,” mytaxi CEO Andrew Pinnington said.

Romania thus becomes the 11th country in which mytaxi operates.

Clever Taxi brand, developed by Clever Tech, will continue to exist, which means that the company’s drivers and customers will be able to continue to use the service as they are currently used to.

Clever Taxi was founded in 2010 by Mihai Rotaru and Alexandru Dumitru and operates in twenty major cities in the country. Since its establishment, Clever Taxi has provided more than 40 million rides in the country, making it the largest e-hailing app in Romania.

“We look forward to working with the team Clever Taxito develop further innovative mobility solutions to both drivers and passengers. We also intend to develop a local Research and Development (R&D) center in Bucharest to provide mobility technology globally and hence we are currently hiring in all aspects of business and technology,” Clever Taxi co-founder and CEO Mihai Rotaru (photo) said.

Launched in 2009, mytaxi was the world ́s first app offering a direct connection between taxi users and taxi drivers. With a global volume of more than 10 million downloads, over 120,000 registered drivers and an availability in more than 70 cities in ten – soon to be eleven – European countries, mytaxi is the frontrunner in the field of taxi booking apps.

With around 400 employees, mytaxi now spans across Germany, Austria, Poland, Spain, Italy, Portugal, the UK, Ireland, Sweden and Greece.




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