Devhd Launches iconica, First Official Alliance of Top ServiceNow Boutique Partners

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Iconica, the industry’s first official global alliance of boutique ServiceNow partners, has launched. The new entity, founded by ServiceNow veterans Michel Regueiro and Thomas Gouy, is headquartered in Geneva, Switzerland and includes nine firms and more than 300 certified consultants. The Romanian company Devhd is one of the 9 founding members of the alliance.

This exclusive network certifies iconica’s commitment to revolutionize the ServiceNow partner ecosystem. The nine founding companies come from diverse regions across EMEA and have a track record of industry expertise and innovation. They are: Aloha Clouds (Spain), Atomx Systems (France), Convevo (Portugal, Netherlands), Devhd (Romania), Digital Clarity (UK), DM Technology (France, Morocco), Exccon (Germany), Teiva Systems (Ukraine, Germany, USA), Yawize (France, Senegal).

As part of its strategic vision, iconica aims to expand the alliance to 40 members by 2024, totaling more than 1,000 consultants located in the EMEA, US and APAC regions.

97% of ServiceNow partners are small and medium-sized companies: of the 1,952 global partners, the vast majority are small and medium-sized organizations, also known as boutiques. By 2033, boutique organizations are projected to generate $86 billion in revenue.

Devhd, one of the founding members of iconica, stands out as a pioneer company in the ServiceNow ecosystem in Romania. Founded in 2016, Devhd is a ServiceNow partner company focused on generating innovative digital transformation and process automation solutions in companies, with a focus on enterprise application development and integration.

“We are proud to be part of this community of excellence within the ServiceNow ecosystem. This alliance allows us to join forces with other companies like us and generate more innovation and expertise. As we expand globally, we we propose to contribute to the success of our customers through cutting-edge solutions”, said Adrian Herdan, Founder and CEO of Devhd.

Industry statistics highlight the growing importance of ServiceNow services in various sectors. TechReport shows that the IT industry is leading the way in ServiceNow adoption. Reports indicate that 41% of ServiceNow’s customers are from mid-sized companies, and 34% from large companies

At the same time, the digital transformation services market is poised for solid growth, with the projection indicating a valuation of $3.74 trillion by 2030. Globally, companies have invested $1.85 trillion in digital transformation initiatives in 2022 , a figure expected to nearly double by 2026, according to IDC.

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