DONA recruits senior European pharmaceutical executive as Chief Marketing & Digital Officer and Member of the Board of Directors

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Thomas Hofmann led Alphega network of independent pharmacies in Germany for five years.


DONA pharmacy chain is strengthening its top management team by appointing Thomas Hofmann in the Management Committee. As Chief Marketing & Digital Officer, he will drive the marketing strategy and will coordinate the communication, branding and digital activities, in line with the business objectives.

I am very pleased that we have with us a professional of Thomas Hofmann’s standing. I know his work well and I deeply respect his achievements. And I admit that I feel reassured and confident, considering his remarkable experience in the European pharmaceutical retail. I wish him an easy adaptation and the best results,” stated Dr. Eugen Banciu, President of the DONA Group.

Thomas Hofmann has over 25 years of experience in senior positions in renowned companies (Renault, Volkswagen, Intel, McDonald’s) and in international advertising agencies (BBDO, HAVAS), and has dedicated the last ten years to the online and offline retail industry. Between 2009 and 2014, Thomas Hofmann led the independent network of Alphega pharmacies in Germany as Managing Director, while holding a key position in coordinating marketing operations across Europe for the same network managed by the Walgreens Boots Alliance (Frankfurt / London).

I have always been passionate about brands, but I feel particularly attached to healthcare. DONA is a challenge for me, taking into account the strong DNA of the brand, the development potential and the very dynamic and competitive market in the local pharmaceutical retail. But what truly convinced me to accept the new role was the professional and very ambitious team here. Having the chance to work with some of them in the past, but in other contexts, I am convinced of their special human and professional quality. I am looking forward to contributing to the mission of turning DONA into the best known, loved and respected pharmacy name in Romania,” said Thomas Hofmann, Chief Marketing & Digital Officer DONA Pharmacies.

The Dona Group consists of the following companies: SIEPCOFAR SA, DONA. Logistics, Dona Marketing Group and DONA franchise companies. Farmacia DONA is one of the most popular names in the pharmaceutical trade in Romania, with a solid reputation built in the 25 years of activity.

With a turnover of over EUR 230 million, the DONA Group brings together 327 pharmacies owned by 12 entrepreneurial companies with Romanian private capital and more than 2,500 health professionals committed to a common goal of providing pharmaceutical services at the highest qualitative level.

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