Durable goods market increased in Q2. Telecom, appliances up, electronics and photo down

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The durable goods market in Romania slightly increased by 6.4 percent in Q2 this year, reaching to EUR 449 million, the latest GfK TEMAX study reveals. The rise was supported by the positive trend of the telecom sector and of the appliances market which performed above average. While IT sector came to a halt, photo and electronics markets have declined, the electronics experiencing a 3.3 pc decrease, while the photo segment saw an even stronger decline by 17 pc.

Telecom segment was up by 15 percent during April-June compared to the same period last year, mounting to EUR 145m. The study shows that the smartphones’ 22 percent rise compensated the decline in the mobile sales, while the accessories market maintained the positive trend, with a strong advance on the headset sales.

The appliances sector was up by over 11 percent to EUR 96m. While built-in appliances and fridges saw a two-figure increase, with fridges registering a 20 pc rise in Q2, small appliances registered an 8 pc rise, with a special interest on juicers.

The IT sector kept on a relatively stable track reaching to EUR 95m. After seeing extraordinary evolutions, tablets faced a decrease in demand, especially on the seven-inch segment. On the other hand, portable PCs maintained the positive trend, especially for desktop replacement and convertibles.

Sales on electronics declined by 3 pc to EUR 67m in Q2. Printers, multifunctional and consumables have abandoned the positive evolution from the first three months of the year, decreasing by 3.9 pc to EUR 13m compared to 2014. The study reveals that one of the decline reasons was the bad performance of the printer cartridges. Ink cartridges have dropped by 10 percent, while laser devices by 4 percent.

Photo market have decreased by almost 17 percent during this period reaching to EUR 6m.

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