eMag to extend online business to Poland

eMag, the largest online retailer in the region, has started the necessary steps to extend business on the Polish market. The company submitted a request in December 2014 to the Competition Council and Consumer’s Protection in Poland in order to take over Agito, one of the biggest local online retailers, capital.ro informs.

“This is part of our medium and long term strategy to consolidate our position in the region. Currently we have some 36 million clients on the three markets we are operating on – Romania, Bulgaria and Hungary. We are now to access a large country in the region with almost 39 million inhabitants, with an e-commerce market estimated to EUR 4 billion and with a huge growth potential,” said Sorin Ionescu, eMag Vice-president and Director for International Development.

Agito was set up in 2002 as online retailer for electronics and household appliances and extended the range of sold products, becoming one of the strongest players on the online market in Poland. In 2008 was placed second in the ‘Deloitte Technology Fast 50’ standing, while in 2009 received the award Dot.com. The ‘E-Commerce 2009’ report carried out by Internet Standard had placed Agito as leader on the Poland market. Agito was the first option for Polish consumers in 2013 and received the award ‘Consumer’s Golden Laurel 2013’ for being one of the most popular brands in Poland.

Sorin Ionescu added the teams will operate a joint platform for the benefit of the clients. The shares transaction will take place after the approval of the Competition Council in Poland.

eMag Romania has 1,000 employees.